MORE LLC

This branding is for a team of consultants in St. Louis who offer organizational consultation services to legal firms and non-profits in Missouri and the Midwest region. The founders are retired from the St. Louis Bar and wanted to use the Gateway Arch in their logo somehow. This isn’t uncommon for St. Louis businesses, so there are lots of design approaches that have been tried (both sucessful and not). The challenge here was to find a fresh approach to incorporating the arch into the logo as a nod, but not as a primary feature, since the owners wanted to be able to work regionally.

Additionally, the women that founded MORE are recently retired from lifetimes of high-level work in the legal and lobbying professions. As pioneering women in their fields, they are excited to work with other women in organizational leadership positions, and were excited for the opportunity to create branding that was more bright, colorful, and eye-catching than the standard blue/green/black/burgundy palette that often dominates their fields. A bright Kelly Green was requested as a primary color. Both women have deep personal ties to the south, and so I took inspiration from the bright colors of Vera Bradley for the rest of the palette.